Top Chester Listings of 2024

What were visitors looking for on Chester.com in 2024?

What were visitors to Chester.com looking for throughout 2024?

With 2024 now well and truly behind us, we are pleased to present the performance highlights of listings on Chester.com throughout last year, while looking forward to the opportunities of 2025.

Last year proved to be an incredible success, and we are proud to share the key highlights that demonstrate the significant influence that Chester.com has had on both businesses and visitors alike.

From the listings that captured the most attention from users, to the search terms that drove the most traffic to the site, the data that we have gathered highlights the role that Chester.com plays in connecting local businesses with a wider audience.

In this article, we will take a look at the top-performing business listings on Chester.com between the 1 January and the 31 December 2024.

These are the business listings that visitors to Chester.com are most interested in, showcasing the types of businesses that resonate most with our audience. Understanding this information can provide valuable insights into how your business could stand out when listed on our platform.

These success stories serve as a testament to the potential that Chester.com holds, helping you understand the potential impact of advertising on our platform.

Whether you’re a startup or an established brand, with the right exposure, your business can become part of this success. From family-run to high-end restaurants, must-see tourist attractions, local events and fascinating museums, this data reveals what captures the interest of our visitors.

Let us reveal the top business listings of Chester.com for 2024…

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Advertiser Page Info 2024 Data

From January 1 to December 31 2024, business listings on Chester.com received a staggering 467,653 views from visitors. That’s nearly five times the population of the city!

Only a small fraction of those views – just 35,422 – came from users within Chester. An enormous 92% of views came from users outside the city, indicating that Chester.com is not only a key resource for local residents, but that it can put you in front of an audience that may not otherwise know you exist.

With such a diverse visitor base, advertising on Chester.com provides businesses with the chance to increase their visibility beyond the local community.

What was the most popular type of listing on Chester.com in 2024?

In 2024, the standout performer on Chester.com was a business listing for a local event, which garnered an impressive 30,000+ views throughout the year. This listing type took the lead by a significant margin, followed by a listing for a local tourist attraction, which received 6,460 views, while a cosy café received 6,392 views. 

This marks a shift in interest compared to 2023, when the most popular listing type was a local restaurant, which attracted 5,187 views.

Despite this change, restaurant listings once again dominated the platform as the most popular listing type. This year, the top 10 restaurant listings generated 37,522 views between 1 January and 31 December. That’s a 5% increase year-on-year!

In addition to events and tourist attractions, other types of listings also saw significant popularity amongst visitors to Chester.com. A listing for a local business attracted 4,407 visits, whilst a listing for a local festival garnered attention from 2,333 users.

These figures show the varying interests of visitors on Chester.com, with users seeking a wide range of listing types. Whether it’s dining locally or discovering new businesses, visitors are exploring all that Chester has to offer. This diverse search behaviour provides businesses across a range of industries with the opportunity to reach a wide range of customers on Chester.com, making it an ideal platform for advertising.

How do we monitor performance of business listing conversions?

Listings on Chester.com typically feature clickable icons that direct users to the client’s website. For example, buttons on a restaurant listing may include a link to browse the menu, book a table or purchase a gift voucher.

We’re able to track the number of times a user clicks on each of these icons. This allows us to monitor their performance and determine their conversion rate.

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If we look at the data for the most popular listing of 2024, we can see that this resulted in 2,144 users clicking through to the client’s website, 1,031 users being directed to Google Maps for directions and 33 users making a call.

Another type of listing that has achieved significant attention was for a local pub, which received 5,592 views throughout 2024. This listing received 2,708 ‘Menu’ button clicks, 727 ‘Website’ button clicks, and 109 ‘Call’ button clicks amongst others, giving it a click through rate of 66%. This means that out of all the people that viewed the listing on our website, more than half engaged with and were directed to the client’s site.

Looking back on the performance of listings on Chester.com in 2024, its clear that the site has proven to be a powerful tool for local businesses wanting to expand their reach, both within Chester and beyond.

With an impressive 467,653 views across listings throughout the year, Chester.com has really made an impact, becoming the go-to destination for everything local.

For businesses looking to boost their visibility, attract more customers or build brand awareness, Chester.com offers a great opportunity to connect with an engaged audience. As we head into the new year, let’s work together to make sure your business achieves its goals. 

Who knows what level of success your business could achieve in the coming year? Curious to know more? Find out about the Top Chester Listings of 2023!

If you want to know more about listing your local business on Chester.com, our friendly team is on hand to help. Give us a call on 01244 400007 or email [email protected]. For more details, visit our List Your Business page and find out how we can help your Chester business thrive.

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